Might depend a bit on your desired experience. I find Google to be too aggressively localized, where (from Canada) I’ll search for (made up example) e.g. “Eiffel Tower” and instead of the results that I’d want to be #1 and #2 (wikipedia and toureiffel.paris), I’ll get (after a pile of ads) “JimBob’s Eiffel Towel Of French Fries”, “kid builds scale model of Eiffel Tower for local science fair” and some tour company offering Eiffel Tower tours.