But they're partnering with Qualcomm, so I'd imagine they'll be using their latest ARM chips to try and compete with Macbooks. I think iPads have too much of a stigma now (not a 'real' 'computer'), and it may take a few years to break out of that for enterprises to take it seriously, whereas Google can start fresh in positioning this platform if they play it right - though that's a big ask coming from the company that has (lost count of how many!) chat platforms.

> I think iPads have too much of a stigma now (not a 'real' 'computer')

This is conflating what has been said in techy reviews and forums like this as if this is how the average technology buyer feels.

iPads are everywhere. Literally, they come with cars as digital manuals, they're on walls in houses, they're used for cash registers, they're used in medical offices... people think of "computers" as something hooked to a monitor on a desk, and most people don't want anything to do with one.