1. The reason why ChatGPT is free despite being honestly very advanced, is that they want the general public to have an association of ChatGPT being "the default AI", just like Google is the default search engine and YouTube is the default video platform. Once they have this position they can throw as much garbage at the users as they want and nobody will care. This is why it doesn't really matter how much it costs now to capture the market, if the potential benefits are huge.

2. Once the market is captured and solidified, ads and enshittification ensue. If you're willing to put on your tin foil hat for a second, I'd tell you that as a matter of fact the technologies to integrate different services with ChatGPT are being developed right now, and once they're ready it's just a small step to make sure that ChatGPT prioritizes answers mentioning those integrated partners, which can easily be justified to users as legit quality-of-life improvements.

Maybe the answer is indeed to just buy a book and go touch some literal grass, and let the civilization drown in the sewer of disinformation it produces.

Books, zero watts per token.