This is how paid placements work, and it's in the app stores as well.

And yes, _most_ people will just click on one of those top 3 links, not realizing that they are not going where they might have hoped to go.

What's worse is that many people actually go to google to search for the website name they want. And the search engine will "help" them by popping up suggestions before the user might have completed typing .com. So now instead of searching for therealwebsite.com, they search for "therealwebsite". That of course will NOT show them the real website, it will show all the garbage.