So what's crazy about this is that I remember, when I first joined Google in 2011, that they were particularly proud of how people would just stop using URLs and use Google to navigate. So people would type "amazon" to get to Amazon.com instead of actually typing out `amazon.com`, or using a bookmark or directory etc. And they wanted to keep search at a quality that would continue to get people to do that. And later the fear with mobile becoming ascendant was that people would stop using search in this way, etc.

But it looks like they just keep giving people more and more reason to... not do that.