I just got good first page hits and ranking for a search for "midjourney", but it looks like Midjourney is paying for 2 Sponsored spots on the first page, even though the user searched exactly for Midjourney's well-known brand name.

https://i.imgur.com/u025ZaU.png

On a search for exactly this particular well-known and fairly unique brand name, I think probably midjourney.com should've been the first hit, as a freebie, without needing to buy ads. (Either that, or the second hit, and the Wikipedia entry as the first.)

(Incidentally, it felt a bit retro not to get the usual clutter of AI/infoboxes/etc. at the top of the page this time.)