You're describing the exact (complex) problem that Google Search was born to solve. And at some point they successfully did.

If we agree it's something they can't solve anymore, letting them pay to stay is a disservice to the users.

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yunohn 3 hours ago | parent [-]

Yes, I understand that you/others think this is an already solved problem - my point was that as time passes and the world grows, it no longer is - they can’t exactly solve it satisfactorily for all.

	▲	makeitdouble 13 minutes ago \| parent [-]
		I don't think it was ever a "solved and done" problem, but at least Google kept putting tremendous efforts to lead the arms race and bring a decent solution for most people. It wasn't perfect for everyone of course. I think they could still keep up if it was a priority to them. It's complicated, but they have a lot of the best minds of our generation after all.