Most web-usage is happening on mobile, and ad-blockers are less common there. So, younger generation is pretty much living through the ads constantly.

Yup. For reference, on Android your best bet is to install Firefox + uBlock Origin. On iOS, I believe Kagi's Orion has built-in content blockers but you can also install uBlock Origin [1].

[1] https://help.kagi.com/orion/browser-extensions/ublock-origin...