But then it's not (small creators + users) vs. the other parties you listed. Small creators, like small business, often exhibit the worst kinds of greed and exploitative behavior.

Also there's a lot of misalignment between users and providers at the cultural level - the society is yet to fully process the implications of "digital revolution" (and copyright industry meddling with everything isn't helping). A big chunk of that boils down to the same thing that started "the war on general-purpose computing": producers have opinions on how their products should be used, and want to force consumers to only use them as prescribed.

Whether it's because they want to exploit the consumers through a side channel (e.g. ads), or to "protect intellectual property", or because they see artistic value in the integrity of their creation, or because they think they know better than customers - reasons are many, but underneath them all, is the core idea the society hasn't yet worked out: whether, and to what degree, are producers even morally entitled to that kind of control.

My personal answer is: they're not (nor they are to their old business models). But then it's producers, not consumers, who have all the money and control here.