> no?

No. Because people don't know how crappy it will be when they book.

They're just juggling prices and scheduled times.

People who aren't flying very frequently and don't have a trustworthy source of knowledgeable recommendations -- that is, a substantial majority of people -- will never take enough flights to know which airlines are worth $X more. If they even have many options for their route and time.

Need to plug my Chrome Extension here, flyontime.app tries to help with this