Product Hunt turned into a meta-game long ago. Getting attention on Product Hunt is more about collecting a metric for your Product Manager resume these days.

There is an anti-pattern in Product Management where some PMs want to build the product launch around making a big splash on Product Hunt. Anyone who knows the drill won’t allow this and will instead do what’s best for finding customers, but I’ve seen some naive startups get pulled into chasing the Product Hunt launch follows by disappointment when the Product Hunt launch signup cohort has the worst retention rate of any of their signups.

what is the play those PMs go for, and how does one recognize it?