Dating apps are a Skinner Box by nature. They give randomized reward in the form of likes and matches. If you're attractive, you're the product because you don't need premium service to get more dates.

Give me Yelp for date spots and take a cut of the ad revenue. That way, there's at least an incentive to get people to not ghost each other long enough to actually meet up for a date. Hopefully that will do some level of incentivizing human connection.

You don't even have to be attractive. There is some dude in a slum in Manilla right now smoking a hand rolled cigarette between his unkept bearded lips, using his wrinkled face and cataract ridden eyes to squint at a screen to scam the next guy with his keyboard propped up on his oversized tummy. Meanwhile he has an image of a beautiful 20 year old Texas country girl on his profile and maybe even a Russian hooker on call for when he needs to make bait videos. And he probably gets 100x the interest of your 'legitimate' average male user.