> I’ve recently switched to Facebook Dating because they don’t have any commercial incentives (and in fact probably negative incentives) to NOT match you. Thus they can also give you all of the “Premium” features for free.

Don't they still power this via ads? Every set of eyeballs looking for love is slowly trickling nickels into their bank accounts; it seems like they would have the exact same set of incentives as you describe Match Group having.

Facebook Dating isn't a standalone product, so people are likely going remain on the app even after they get into a relationship. The service only exists to funnel young people into the Facebook ecosystem. The dynamic is very different from a regular dating app where once you get somewhat serious with someone even having the app still on your phone will be seen as a massive red flag.

And Facebook itself has been used as a dating/matchmaking service since well before Facebook Dating or Hinge/Bumble etc. were a thing.

There will still be advertisers if you move to a more serious relationship stage, just different products.

The main product is Facebook. It’s like suggesting Google Analytics has the same revenue problem as Mixpanel.

And no, I haven’t seen any ads in it.