I was just yesterday thinking what a brilliant move it would be for a business to cause some outrage, get a bunch of people to unsub. and then jack up the price for when they come crawling back. I should have gone into marketing.

Extra effort/churn for nothing. Netflix hikes the price like clockwork, no charade.

Very funny but you overestimate your counter-party

I'm not sure its that brilliant. You just had an event that made people really think about if they actually wanted it or not with potentially a lot of cancellations. You may have had a few people come back, but now with a price hike they're once again re-evaluating if they really wanted it. For others you lost, you're now probably continuing to cement that decision. Meanwhile, those that felt "I can't quit, its just too good of value" are now also reconsidering that evaluation.

...for when they come crawling back

I'm not the one that needs to do any crawling. Guess what I discovered these past couple of days? I get along fine without Hulu. And JFC, $20/month and I still get ads? Yeah, piss off with that shit, I'll read a book first.

I'm not so sure it's a keen business strategy to piss off a bunch of folks, and just days later while they're still a bit pissed, jack up the prices. Might work for some, for others like myself: "wow, check out the big, clanky balls on Iger".