If you showed me the current state of YouTube 8 years ago - multiple unskippable ads before each video, 5 midrolls for a 10 minute video, comments overran with bots, video dislikes hidden, the shorts hell, the dysfunctional algorithm, .... - I would've definitely told you "Yep, that will be enough to kill it!"

At this point I don't know - I still have the feeling that "they just need to make it 50% worse again and we'll get a competitor," but I've seen too many of these platforms get 50% worse too many times, and the network effect wins out every time.

It's classic frog boiling. I want them (for whatever definition of "them") to just nuke the frog from orbit.