The mention of "HubSpot" triggered a memory... https://news.ycombinator.com/item?id=11369632 - wow, can't believe how long ago this was! Anyways, not surprised that a company where 1 + 1 = 3 would be big on AI.

I think this became this book: https://www.goodreads.com/book/show/26030703-disrupted right?

I remember this book well.

I also remember thinking “this guy kind of seems like a self-impressed jerk,” while reading it.

Not that HubSpot didn’t earn their portrayal as a hype-driven business run by clowns, but the author lost me when he described himself getting into a passive aggressive Facebook comments argument with coworkers as an indication of how stupid they were… when all I could think was “you’re all idiots, cut the FB drama and get back to work.”

It seemed like he was kind of looking for a fight the whole time. Like… if you’re shocked a marketing tech startup runs differently than a newsroom, that’s on you.