It's pretty BS, trust me! The work is automated to the point that it takes more time to hand off/hand in. Very performative.

We could get this to the point of taking people off the street/putting them to task... but instead, we've collectively found it more valuable to push the spreadsheet along a few cells at a time, together.

Perhaps it's mistaken to localize the BS; it's shared. Soft and tends to spread.