> Here's the problem (and it's not insurmountable): right now, there's no easy path towards sustainable content production when the audience for the content is 100x smaller, and the number of patrons/sponsors remains proportionally the same.

https://www.jeffgeerling.com/blog/2025/self-hosting-your-own...

So they're not paying YouTube but get free advertising for their product from it, which brings in 100x more users that elsewhere? Seems like an OK deal.