Not entirely true with the cheapest = first. I've been using a reputed and magnanimous airline for years and it doesn't matter what the other low-blow contenders are offering.

As long as it's in my anticipated budget, I want comfort, consistency, and courage. These undercutters have me scared they shaved off a wing to save on price. @#$% them. I fly with my airline, and these jerkoffs who want to bend over for fascism can die with it.

Out of interest, which airline? I've never found a particularly good one in the us.