| ▲ | yocoda 8 hours ago | |
Zuck didn't build a social network. Facebook's real product isn't connecting people; it's redefining what human connection means. They proved emotional states transfer via algorithmic contagion¹, then industrialized it. Graph Search could find anyone based on intimate details, but felt too predatory. So they embedded the same targeting into every interaction; News Feed, Groups, PYMK-recommendations. Same data harvesting, and behavioral influence with an invisible delivery. The brilliance was introducing Groups. It felt like organic community building, and it keeps enough people on Facebook for them to sell ads. Two generations now think algorithmic feeds and sharing memes counts as socializing. Why predict and connect when you can nudge and influence? He weaponized culture at scale. | ||