Nobody's running SDXL on an 80W GPU when they're talking about generating images, and you also have to take into account training and developing SDXL or the relevant model. AI companies are spending a lot of resources on training, trying various experiments, and lately they've become a lot more secretive when it comes to reporting climate impact or even any details about their models (how big is ChatGPT's image generation model compared to SDXL? how many image models do they even have?)