I would say the goal is survival. Which happens at the cell/dna.. level (mostly) not the organism. (nod to Dawkins)

Evolution has no goals, not even survival. Evolution is something that happens. Some species survive for a while, others don't.

Think of it like saying water has the goal of flowing down the mountain along the path of least resistance. Of course it doesn't, it's just something that happens. There's no goal.