Been trying to figure out what are the best ways to launch for the app I am working on and sometimes I feel like I am going in the wrong direction, I would love to know what you guys use and what are your "Go Live" strategies?

Can't really speak to any successes so won't share specific strategies, but from what I've seen there is very much no one-size-fits-all. The best options vary a lot depending on the target audience, differentiators and even the temperament of the founders themselves.

Try everything and keep doing what works for you, I guess.

I'm in the camp of "Don't build it unless you are talking to your future customers", so launch is always fairly simple - let them know it is up.