Yeah people can barely see past the length of their own nose.

Its a marketing experiment basically. I think a bunch of people coalesced to answer the question. "So, how could we completely wipe the leaderboard in terms of views/attention and dethrone an entire cohort of competitors in the quest for dominance over people's attention?"

In the process they completely pulled out all stops, if it bleeds it leads, save the children, high risk stunts, and psychological knee jerks. Out of nowhere they play minecraft too? Of course, its popular so, why not. The ends justifies the means. Of course, all influencers do this to a point, but none are so systematic, diversified and approach the question with so many types of content.