I hate this wording. Failure implies that he tried to, while he didn't even think about it

I disagree, the findings clearly show it as active malice rather than naive incompetence. From their findings, the company clearly did think about this stuff and tried to tick boxes while actively going around the rules.

> In MrBeast’s 2024 Halloween sweepstakes, Feastables encouraged participants to submit up to 24 entries daily until October 30 for a chance to win $10,000, with a grand prize of $1,000,000 on Halloween Day. The ad copy stated, “$10,000 USD Daily Winner. Enter with Purchase Through October 30.” In very small print was the disclaimer, “No purchase necessary, Click below for details.” The official rules stated that participants must be at least 13 years old with parental permission and entrants under 13 are not allowed.

That shows they clearly were aware of the fact they must have a "no purchase necessary" option, because they added it into the small print. They then actively pushed the "with purchase" line everywhere else.

They knew what they should be doing and then did everything they could to do otherwise to sell more product.