I'm sorry for the previous rambling. The word I was looking for is Exploitation. That's what it is. Making a show about poor people while it gets you rich as F. It's just wrong.

There is a way to give money and stuff away for good causes and it's not to put up a show, then pack up and never return to see check that what you did actually helped. What he's doing is a lottery, making poor people win to capture their immediate sentiments. It's totally artificial and done for the wrong reasons which can have a number of negative outcomes that you'll never hear about because it's a closed process. Would you consider lotto a charity?