> remarkable how credulous kids are for these things

Is it though? We're talking about kids whose brains aren't fully developed yet. IMO there's a certain genius in marketing to kids, as they are far more likely to buy wholesale into what you're selling. MrBeast probably does the best job but if you look through kids Youtube there are some really shady folks out there that just make videos designed to suck kids in, and just based off their view counts you can tell they are making disgusting amounts of money off AdSense.

To be fair, it's been like this forever.

"not a flying toy"