We've explained this all to our son at length and he's ended up fairly anti-Mr Beast. Problem is that other kids and their parents are convinced he's a swell guy and not marketing directly to them.

This has been a great learning experience for our son about how the average person doesn't question what is happening or why.

Somewhere I hope there is a third kind of child who neither likes nor dislikes Mr Beast because of his content but who merely recognizes him for what he is, and opts in to the videos they seem likely to be entertained by while opting out of the videos they seem unlikely to be entertained by