> Switch to someone who won't? And who would that be?

The issue is that it's not as simple as just "switching" and giving another company your money. How would you migrate your 5-10 years of Confluence pages and Jira tickets if you wanted to switch from Atlassian? You're going to put all of your members through the hassle of switching a booking service/payment process? You know you're being screwed, but the cost to switch is often more than the increased cost. The modern economy is balancing cost increases to your customers with the cost to switch to a competitor.