Does your company have a stake in AI?

I suspect a lot of companies that go that route are pushing a marketing effort since they themselves have a stake in AI.

But I'd love to hear from truly customer only businesses, where AI is pure cost, with no upside, unless it truly pays for itself in business impact, and if they too are stuck in some justifying of their added cost loop to make their decision seem a good one no matter what, or if they are being more careful?