It's worth remembering that Disney is a mega-corporation and all their calculus is like this. They aren't "on our side" (or, for that matter, particularly against LGBTQIA+ interests); they're on the side with money. A company that size doesn't have morals; it has assets and liabilities.

That's why the Disney+ boycott / cancellation response mattered: it forced them to put losing their ABC network affiliate broadcast rights from the government on the T-sheet against losing their expensive bet on Disney+ (and all the consolidation power and direct-feedline money that brings in). If the viewers hadn't acted to put something on the other side of the T-sheet, it'd be an easy choice for the company.