https://x.com/DonaldJTrumpJr/status/1958279379408372204

The framing isn't just that it is "woke", but, more to the essay, that they're destroying a classic American aesthetic.

They're very much making this out to be: it's us vs them, and mythologizing tradition. Equating corporate identity as American history does well to push corporate capitalism, but funnily enough, the logo only goes back to 1977. It's only as old as Don Jr!