It's pretty funny when a company takes the exact worst path navigating through a controversy.

ABC did exactly this, they took maximum damage to their reputation and now looks like they are feckless idiots. Either they should have stood their ground and fought for free speech or they should have outright fired Kimmel. Suspending him for a couple of days only brings attention to how dumb ABC management is and now both sides will be hammering them for their own issues.

They made enemies from both sides with this strategy. I think that if you are going to make such a drastic move you need to cover all the corners, and have a plan B to follow through, this is not smart and shows a poor level of strategy from the executives.