You just need to watch the video to get the hype: it's the specific person leading the hype, with pretty good presentation and loyal audience. At least to me it made sense once I've seen it (the hype made sense, not the distro).

The quality is pretty good too. You try it and it works decently. It looks great and ready to go. It serves as a foundation to customize your linux.

This is not like DHH selling dogshit to you. It's a high quality package / product or whatever you want to call it..

Now everyone is thinking why nobody did this un-innovative thing before DHH did.