Cloudflare is 100% acting in bad faith.

They're a gatekeeper to a large chunk of Internet already. If they decide that your IP range stinks? Hope you enjoy your ration of 22 captcha pages a day!

Now, they're making some very transparent moves to leverage what they have to get even more control. And once they get even more control? It's not an "if" they start choking you with it to get more revenue. It's a "when".

People used to say "I wish more companies were like Google". They don't say that anymore.