> instead of emphasizing how they just couldn't scale past their previous limits.

We are not saying that our customers don't have the knowledge or expertise to do what we do. Many of our customers, including the ones mentioned above, have exceptionally high levels of expertise and talent.

Even so, it is not a contradiction to say that we allowed them to scale beyond their previous limits. In some cases those limits were that their previous DBaaS providers simply lacked the ability to scale horizontally or provide blazing fast reads and writes the way we do out of the box. In other cases, we offer a degree of reliability and uptime that exceeded what customers' previous DBaaS could provide. Just two name a couple of limits customers have run into before choosing PlanetScale.

Expertise and know-how, and actually doing the thing, are different. Many of our customers who are technically capable of doing what we do would simply prefer to focus their knowledge and expertise building their core product, and let the database experts (that's us) do the databasing.