The only thing I see happening is agreements between the biggest players and the content brokers, squeezing out others who’d like to enter. At least just now anyone can theoretically scrape the web for useful info.

The bigger problem I see coming down the line, given the current business model for the internet, is what happens when investors need a return. When the LLM only provides one “correct” answer, the only way to make money from advertisers is to influence that answer. At least just now we are presented with information which we evaluate ourselves, though even this is subject to manipulation.