I wonder how well this will play out when we look back in 10 years.

AI drives search, search leads to vapid content, vapid content has ads, big incumbents get lots of money for serving ads. Only difference is Google is now an AI engine rather than a search engine. There will be a few more large rent-seeking "platforms" that will make billions to prop it all up. The internet will be filled with complete crap that is inescapable.

So, same as it is today.