How is being subject to a double-digit tariff on devices sold to American consumers — one of Apple’s most critical markets — in the best interest of shareholders?

And actually, I’m now forgetting if those tariffs are in play on phones again or not because of how chaotically the tariffs have been applied. I can’t be the only one losing track.

Let’s assume the tariffs are in play though. Apple now has to perform some combination of:

- reduce margins on devices sold in the US

- move manufacturing to a lower-tariffed country

- raise prices to offset tariffs

All of these impose unnecessary costs to the company compared to 9 months ago and risk alienating their consumer base. How is this to the benefit of shareholders?