For me it’s just that I just don’t want to lie to make money.

Commercials are on their face a work of fiction unless stated otherwise — for customer testimonials in commercials that are fake (in the US anyway) there has to be text saying as much. Because otherwise they’d be lying…

The sad reality is that many others have no such qualms and you will lose to them in a competition, many of the largest YC companies used deceptive practices to get to their level of success

I don't see any lies in the screenshots from the original article being discussed here.

They are a staged conversation with a contact named "Speedometer FAQ" - not pretending like it's with a real person, or real customer testimonials.

If it makes you feel better, you could put "simulated text messages" at the bottom of such images.