> My only question who is pushing the messaging and who does it benefit?

You get 0 "both sides gotcha" points for this one because there is a clear answer when it comes to right wing messaging, and it has been the same since the 19th century, long before modern conservatism existed. It's big business owners and anyone else who stands to gain from an oligopoly economy backed by an authoritarian state that punishes and suppresses anything that could destabilize said oligopoly. There's no conspiracy theory here.

Meanwhile who is pushing the horrible left wing messaging that racism is bad? A bunch of professors and kids on social media?