Not raging at you, the term is newspeak, obfuscatory, slapped on top of antisocial behavior.

It’s better that profits are shared than fixed. But that doesn’t change the underlying system and incentives towards dishonesty.

100% agree. Plus ”organic” is an important term that has real meaning when you try to grow a product. Diluting it with paid advertisement just makes it harder to communicate clearly. Plus we already have a word for it, paid sponsorship.