I didn’t know people used Insta for b2b outbound like LinkedIn haha.

> Build it and they will come is a fallacy. You have to tell people about the damn thing.

Great lesson for engineering types

It's basically "go where your customers are". Fitness influencers doing trendy workouts are all on Instagram.

I think the hidden lesson in Field of Dreams is that “they will come” happens because of word of mouth. Shoeless Joe Jackson tells the other dead baseball players to come hang out. The townsfolk tell about baseball field to save the farm.

But really “build it and they will come” in product development is pitched as if “they will come” because they are searching for it. Which is not really true if people don’t know your thing exists.