At least here in italy, for some people it's just too expensive to care about paying, for some people it's just that they don't want to pay for it even on cheaper plans which were launched recently at a reasonable - well, more or less - price.

We have a similar anti piracy shield and once we got some Google cdn down for half an hour. Imagine not being able to use Google drive because the football league is trying to block football piracy streams - which are trivially searchable online anyway

In the Netherlands, live streaming of Premier League matches is done by Viaplay (I'm guessing in other countries too?). Their service is very spotty, lots of buffering, especially during highly dynamic (e.g. important) parts of the matches, and they stream at very very low bitrate, often dropping down to 360p.

As a result, people cancel their subscriptions. To recuperate some of the losses, Viaplay now licenses one match every weekend to a third party streaming service, this year it is on Amazon Prime.

So, now besides the high cost and shoddy service, you suddenly need an additional streaming subscription to be able to view every match. Granted, the streaming on Prime is excellent though.

This weekend, the Prime match was Liverpool v Everton, which as a Dutchie is the most interesting match of the weekend (given Liverpool's title win last season, the Dutch trainer and several outstanding Dutch players).

Several friends of mine who are into football immediately quit their Viaplay subscription, so who knows how many matches will not be streamable through Viaplay next season?

As a legit customer you are constantly chasing an ever shifting landscape of poor quality and overpriced services. Meanwhile with an IPTV subscription you pay little, get high quality streams and have access to _all_ content.