They do have good engineers. But they’re chasing wrong goals set my management. I don’t know many people who said “man, I wish iPhone was x mm thinner”. But I do know many who say “man, I wish iPhone battery was much larger”.

And what did Apple do? Build thinner phone with an external battery pack.

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lurking_swe 3 days ago | parent | next [-]

These improvements could be laying the groundwork for future products. Engineering wins in this regard are almost never useless - that’s a short sighted take imo.

But I agree this iphone air as a product is kind of weird. Similar to the original macbook air maybe? Ahead of its time but a bit limited by today’s tech. A peek at the future…

	▲	wooger 2 days ago \| parent [-]
		It's simply utterly pointless as things stand due to the camera. They claim it's thin, but the camera makes it far thicker.

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EPmoL 3 days ago | parent | prev | next [-]

They did make the batteries bigger in the iPhone 17 phones … so they are indeed chasing the right goals.

Other users want a lighter phone (decent amount of iPhone mini fans) and that’s what the air achieves.

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ludwigschubert 3 days ago | parent | prev | next [-]

And what else did Apple do? Build two “Pro” phones with even bigger batteries for these folks. Come on, let a thousand flowers bloom!

(Yeah that phrase has unfortunate Mao-era baggage, but personally I really just want the mini series back—which many also consider to have too little battery capacity—so I feel encouraged by Apple broadening the iPhone lineup.)

	▲	ziml77 3 days ago \| parent [-]
		Seriously, it's bizarre to see this argument from people that Apple isn't caring about what people want in terms of battery life. Apple in their keynote called out that they made the Pro models slightly thicker for the sake of a larger battery! Like, why ignore the standard models of iPhone and only focus on the Air when making complaints?

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JumpCrisscross 3 days ago | parent | prev | next [-]

> I do know many who say “man, I wish iPhone battery was much larger”

This group is adequately served with an external battery pack.

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3 days ago | parent | prev [-]

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