Counterpoint: Juicero.

Your list of winners are optimising for what the market cares about, exactly like the supermarkets (who are also mostly winners) are optimising for what the market cares about. For most people, for food specifically, that means "cheap". Unavoidably, because most people have less money than they'd like. Fancy food is rare treat for many.

Apple software currently has a reputation for buggy UI; Oracle has a reputation for being litigious; that just leaves Nvidia who are printing money selling shovels in two sucessive gold rushes, which is fine for a business and means my investment is way up, but also means for high end graphics cards consumer prices are WTF and availability is LOL.

As you said Oracle wins money hiring more lawyers every day, not because each day they hire cheaper employees.

See, the only way is not a race to the bottom like all late stage capitalist claim.

What is your point?