This, and the options you probably would hate on the phone stock.

For my 17 Pro I got a case with a kickstand. If the kickstand breaks off I get a new $16 case. If it was built into the phone I’d possibly need a new backplate depending on the damage. Probably not $16 to fix. A built in kick stand would certainly become a love it or hate it feature based on how people use the thing.

And there are people out there who are going to be huge fans of the Flower Power iMac. They can get just such a case and Apple doesn’t have to take the loss on that given 2025 design aesthetic .