Well, I can't speak to "false advertising", but the thin slice he did with the tomato and the grape you can just achieve with a well-sharpened knife. Both sides of a whetstone and then a strop will get you there.

As for the sticking, this is solved by vertical fluting already.

Ultrasonic vibration is a complicated solution for a problem that has already been solved by the simple solution of just sharpening your knives. And you don't need to get expensive either. A Sharpal diamond stone, leather strop and a good workhorse knife like a Victorinox Santoku will get you there :)

He acknowledges you can do that with a well-sharpened knife. Of course you can do it with a well-sharpened knife. It's exactly the demo every single sharp knife does! His claim is that the ultrasonic knife will always do that cut, whether or not you assiduously keep it sharp, which is what I have to do with my MAC and Yuki to make it cut tomatoes like that.

But most chef-knife cutting isn't thin tomato slices, and you can always do that cut with a good thin serrated bread knife, too. I want to see it dice an onion. Seems like a small ask.