I mean, this is from a company that judges its designs for "feeling of rebelliousness" and "courage" [1]

The entire text is rationalizing post-factum for a promotion package.

[1] In case you missed it https://design.google/library/expressive-material-design-goo...

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We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

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