Here’s a better response for next time: “I’m embarrassed by our recent failures to demonstrate our latest products. Our customers absolutely deserve better and I’ll be personally making certain that all of these issues are fully resolved before any products ship to paying customers.”

Is that really so hard? If I can write this on the toilet why can’t one of the top tech companies and their massive PR budgets do it?

PR budgets exist to _prevent_ exactly this sort of response.